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The Promotion That Destroys Teams Sarah was unstoppable. Three consecutive years of quota-crushing performance. President’s Club winner. The client whisperer who could close deals others couldn’t even get to the table. Naturally, when a sales manager position opened up, she was the obvious choice. Six months later, her team was in chaos. Morale plummeted. Two […]

The $2.3 Million Marketing “Success” That Nearly Killed a Company The CMO looked triumphant as she presented Q4 results to the board. “Our lead generation campaign delivered 4,200 qualified leads—a 340% increase over last year. ROI is sitting at 4.2x. This channel is absolutely crushing it.” Six months later, that same “crushing it” channel had

Rethinking Your Marketing Hiring Strategy: Unlock ROI with Non-Traditional Talent Is your current marketing hiring strategy truly setting you up for success, or is it anchored in outdated assumptions? After leading marketing teams and driving growth for over two decades, I’ve consistently found that some of the most impactful hires – the ones who genuinely

Babcock Ranch, Florida – America’s first solar-powered town – continues to blossom. As we look ahead to 2025, the opportunities for small businesses here are brighter than ever. With its commitment to sustainability, vibrant community, and ever-expanding population, Babcock Ranch offers a unique environment for entrepreneurs to thrive. However, as I’ve observed working with businesses