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Your Comfortable Tech Stack Might Be Quietly Killing Your Competitive Edge

Is Your Tech Stack a Liability? Optimize for Competitive Advantage Your Comfortable Tech Stack Might Be Quietly Killing Your Competitive Edge It’s a scene I’ve witnessed countless times throughout my career advising businesses and leading marketing and sales teams: a demonstration of a workflow, presented with pride, using technology that was cutting-edge… five, maybe even […]

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A split image showing an "URGENT" sign above scattered resumes on one side and a clipboard with a process checklist and candidate scorecard on the other side.

Avoid Costly Hiring Mistakes: Improve Your Talent Acquisition Strategy

Avoid Costly Hiring Mistakes: Improve Your Talent Acquisition Strategy The pressure hits like a physical force. A key player resigns, targets are slipping, the team is visibly strained, and every meeting includes the question: “When are we filling that role?” You *need* someone, *now*. And then, a resume lands on your desk – seemingly perfect.

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Rethinking Your Marketing Hiring Strategy: Unlock ROI with Non-Traditional Talent

Rethinking Your Marketing Hiring Strategy: Unlock ROI with Non-Traditional Talent Is your current marketing hiring strategy truly setting you up for success, or is it anchored in outdated assumptions? After leading marketing teams and driving growth for over two decades, I’ve consistently found that some of the most impactful hires – the ones who genuinely

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A diverse group of six business professionals stand together in an office; the woman in front holds a resume and smiles. Office icons are visible in the background.

Why the “Perfect” Sales Hire Might Be Wrong For Your Growth—And What To Do Instead in 2025

What if Everything You Know About Sales Hiring Is Outdated? Not long ago, I helped a former colleague screen candidates for a new sales role. One resume immediately jumped out: 10+ years in the industry. President’s Club winner. MBA. All the classic “signals” of a star hire. If you’re like many business leaders, this is

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Finding Your Business “Alligator”: Creating Marketing That Leaves a Lasting Impression

What Florida Alligators Taught Me About Lasting Business Impressions Living in Southwest Florida, particularly in a community like Babcock Ranch, means sharing the landscape with some truly impressive creatures. Alligators are a part of daily life here. I remember the first time I saw one – that mix of primal awe and respect. Even now,

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Stop Letting “Wait and See” Sabotage Your Growth: Architecting Your Tech Advantage

Is “Let’s Wait and See” Stopping Your Business Cold? It’s a phrase I hear often, sometimes spoken, sometimes implied: “Let’s wait and see.” It sounds prudent, cautious. But I learned a hard lesson early on: waiting is rarely the winning move when it comes to technology and growth. A Painful Lesson from the Dial-Up Days

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Beyond the Perfect Resume: Why Your Next Superstar Hire Might Be Unconventional

That Superstar Hire? They Might Have Been Rejected 12 Times Already. We’ve all seen them – resumes that tick every box, follow a perfect linear progression, and scream “safe bet.” But as a leader who has spent over two decades building high-performing teams, I’ve learned that sometimes the most exceptional talent comes wrapped in decidedly

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Harnessing the Power of Imagination: Sailing Through 2025 with Strategic Vision

The Power of Imagination in Today’s Business Landscape As we sail through the second quarter of 2025, there’s never been a better time to harness the power of imagination in everything we do. In today’s rapidly evolving business environment, imagination isn’t just a creative exercise—it’s the foundation for business transformation and sustainable growth. At Imaginasun,

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Three people in a modern office discuss a holographic display with human figures on a table, indicating a strategic planning session. A chart showing upward trends is displayed on the wall.

Grow Talent That Wins: Beyond Recruitment to Building High-Performing Marketing & Sales Teams

In today’s fiercely competitive landscape, attracting and retaining top marketing and sales talent is paramount. But simply filling positions isn’t enough. To truly thrive, organizations need to build cohesive, high-performing teams. This requires a strategic approach that goes far beyond traditional resume screening – an approach focused on discovering, shaping, and nurturing talent to inspire a team

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